An important part of cold calling is having confidence in yourself when attempting to book the meeting with the decision-maker. A lot of amateur SDRs make the mistake of saying they will pass the prospect off to another person, like an AE. By building your authority as the subject matter expert, the gatekeeper or decision-maker is more likely to take the next call with you.
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Katie Lacy
Latest posts by Katie Lacy (see all)
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