What is Social Selling for SDRs?

SDRs who can adopt a multi-channel outreach are succeeding faster than SDRs who rely on traditional forms of outreach. Why?

• The buying process has changed – visibility and name recognition mean more than before
• You should play the long game, and social nurturing is key for that to succeed
• Nobody wants to buy from a robot. Inject personality into your selling persona.

What does it take?

• You need to have a well-built LinkedIn profile
• You need to leverage that profile into a brand
• You need to leverage that brand into social selling

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