There are many ways to create content through mediums like a podcast or web series and involve the leaders in your space. For example, you could connect with a thought leader or someone in your industry that you look up to and ask them for 30 min. to pick their brain. Record the conversation in Zoom and create short-form content based on that conversation (video clips, quotes & graphics, LinkedIn posts, etc.) Post it on LinkedIn and tag prospects or send it to them directly.
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Katie Lacy
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