Lawrence Jackman shares his favorite way to break the ice when speaking to a gatekeeper. Keeping it light and funny will sometimes break the tension and put the gatekeeper at ease.
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Have you ever tried to get through to the decision-maker while cold calling, only to be stonewalled by a gatekeeper? Lawrence Jackman explains his tips and trick to getting past gatekeepers.
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It can be tough to get through to decision-makers when you are starting out as an SDR. There will be many gatekeepers you have to get through to make the right connection. The easiest way to get through gatekeepers is to have a conversation with them, just as you would in your day-to-day life. Learn how to get around gatekeepers in this episode in Prospecting Boot Camp.