To wrap up our cold email module, Elyse Savaki has put together a checklist you can review when starting a cold email campaign. If you follow this checklist, you will save yourself and your prospects a lot of time.
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When a prospect receives your cold email, taking the next steps with you may seem risky. By building creditability, you are removing that risk and allowing them comfort in taking the next step whether that is booking a meeting or scheduling a demo.
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One of the most important parts of writing a cold email is connecting your solution to your prospect’s problem. Without doing that, the prospect won’t know if they should take the next step or not.
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The third rule of cold email is keeping it simple.
A question you can ask yourself is “If I sent this to my parents, could they reasonably understand what I’m talking about?” If the answer is no, clean up the industry jargon and simplify.
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The first rule of cold email is assuming nothing about your prospect and the second rule is knowing your solution deeply.
Knowing the personas that you are trying to target is important but more importantly, knowing your solution and how it fits in the market is key.
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Elyse Savaki talks about the importance of not assuming anything about your prospect when sending cold emails.
Don’t jump right into your solution or product. Focus on how they would know whether or not they have a problem and why they should care.
To view the entire video, click below.